Caring for our natural resources is critical for the health of the world for generations to come. We are working with suppliers to ensure the entire seafood industry works towards the protection of species and the marine environment.
Click here to see details of our 2020 goals and the initiatives we have in place to achieve them. Scroll down to see the key milestones on our journey.
Traceability is the backbone of seafood sustainability. We will be able to trace each of our products back to its source – from the boat that caught it or the pond that produced it – allowing us to monitor the operations, actions and labor conditions of our suppliers.
Our branded tuna will be responsibly sourced from fisheries that are either Marine Stewardship Council (MSC) certified, or engaged in Fishery Improvement Projects (FIPs) to move them towards MSC certification. We will aim to achieve a minimum of 75% by the end of 2020.